Everywhere you go, you see colors: white clouds in the sky, green vegetation inching up gray stone structures and red brick buildings, grounding brown soil beneath your feet. You don’t just see these colors…you feel them. Skilled designers tap into the emotions colors make us feel when they choose the colors for their work. It’s no coincidence that so many fast food logos are red and so many sustainable brands use green in their designs—red can induce hunger and green, the color of healthy plant life, reminds us of the environment. As an entrepreneur or a designer yourself, understanding the science and art of color meanings can help you create more effective, memorable designs.